GOOGLE ADS MANAGEMENT

Who this is for

Businesses that are spending on Google Ads without a clear line from spend to revenue, and businesses ready to start paid search properly the first time. Most of our PPC clients are local service businesses, med spas and clinics, and real estate teams.

What's included

• Conversion tracking first: calls, forms and bookings tracked in Google Ads and GA4, and where possible tied back to the leads that actually became customers.
• Campaign structure: campaigns and ad groups organized by service and intent, with keyword match types and negative keywords that keep spend on searches that convert.
• Bidding strategy: the right bidding strategy for your data volume, moving from manual control to Maximize Conversions, target CPA or target ROAS as the account earns it.
• Ads and landing pages: ad copy that matches search intent and landing pages built for one job, with policy-compliant creative for regulated categories.
• Competitor analysis: regular review of who else is bidding in your market and where you can win.
• Reporting you can act on: cost per lead, cost per customer and return on ad spend, not just clicks and impressions.

How we work

We start with an account and tracking audit. If tracking is wrong, we fix it before changing anything else, because every automated bidding decision depends on it. Then we restructure, launch or rebuild campaigns and optimize weekly.

For worked examples, see the med spa PPC example engagement and the real estate PPC + SEO example.

Where we work

Inside Leads is based in Raleigh and manages accounts for businesses across the Triangle and metro Detroit. See digital marketing in Raleigh and digital marketing in Detroit.

Frequently asked questions

How much should a small business spend on Google Ads?

Enough to collect meaningful conversion data in your market. The right number depends on your cost per click and how many leads you need. We model this from your keywords and goals before recommending a budget.

Why are my Google Ads getting clicks but no leads?

The usual causes are broad match sending irrelevant searches, conversion tracking that is broken or counting the wrong actions, and landing pages that do not match the ad. Our guide on why Google Ads are not converting covers the fixes.

Should I use Smart Bidding?

Usually, once conversion tracking is accurate and the account has enough conversion volume. Automated bidding learns from the data you give it, so tracking comes first. See Google Ads bidding strategies explained.

Do you manage Meta (Facebook and Instagram) ads too?

Yes. Many local businesses run both. We plan budget across Google and Meta based on where your customers are and what each channel can be measured to produce.